AI Workshop
Your team wants to use AI – but there's no clear thread between the hype and real practice?
TVGestalter offers hands-on AI workshops for marketing and video teams that want to put AI tools like ChatGPT, HeyGen, Runway and Midjourney to productive use. No lecturing – hands-on work on your real use cases.
Audience
Who is the workshop for?
The workshop is aimed at decision-makers and teams that want to use AI both strategically and operationally.
Marketing leads
Who want to scale their content production and enable their team to work with AI.
Managing directors
Who want to understand the strategic value of AI for their company and make well-founded investment decisions.
HR teams
Who want to build AI skills as a professional-development measure across their organisation and support change management.
Outcomes
What your team can do after the workshop
No dry theory, but measurable skills your team can apply the very next day.
Create your own video briefings with AI
Your team can independently generate structured briefings, storyboards and script drafts with AI tools.
Master prompt strategies
Participants understand how to achieve consistent, on-brand results through targeted prompts.
Build automated content workflows
Initial automations for recurring tasks are designed and ready for implementation.
Evaluate AI tools with confidence
Your team can evaluate new tools independently and make well-founded build-vs-buy decisions.
Assess risks realistically
Hallucinations, IP questions and data protection are understood and translated into governance guidelines.
Agenda
The workshop in detail
A full day with eight hands-on modules. Each module combines short theory inputs with hands-on exercises.
AI landscape
An overview of the current state of generative AI: what can LLMs, image and video generators do today -- and what can't they?
Prompt Engineering
A systematic introduction to prompt techniques: roles, context, constraints, chain-of-thought and few-shot learning.
Practice: Text & concept
Hands-on session with ChatGPT and Claude: generating briefings, scripts, social media copy and editorial plans.
Practice: Image & video
Working with Midjourney, Nano Banana, Runway, Seedance, Kling and HeyGen: creating moodboards, storyboard visuals and first video clips.
Workflow design
Analysing existing marketing processes and sketching AI-supported workflows.
Quality control
Methods for assessing AI output: fact-checking, brand compliance, tone-of-voice alignment and review processes.
Legal framework
EU AI Act, copyright, data protection (GDPR) and labelling obligations: what marketing teams need to know now.
Implementation & SOPs
Securing results: individual SOPs, prompt libraries and a concrete roadmap for the weeks after the workshop.
Deliverables
What you take away
Every participant receives ready-to-use documents and templates.
Prompt library
A curated collection of tested prompts for your most common marketing tasks, including variable templates.
SOP documentation
Step-by-step instructions for every workflow developed in the workshop, ready to use in your team.
Tool setup guide
Documented recommendations for tool selection, account configuration and team access.
Content templates
Templates for recurring content formats (briefings, social posts, video scripts), optimised for AI support.
Governance checklist
A checklist for data protection, copyright, brand compliance and labelling of AI-generated content.
Transparency
Limits & risks of AI
We don't promise miracles. These points are part of honest AI advisory.
AI is no substitute for strategy
Generative AI speeds up execution but does not replace strategic planning. Without clear goals, even the best AI only delivers average results.
Hallucination risk
LLMs generate plausible-sounding text that can be factually wrong. Every output needs a human review step.
IP and copyright questions
The legal situation around AI-generated content is evolving quickly. We show you how to minimise risks and keep track of current developments.
Data protection and confidentiality
Sensitive company data does not belong in public AI tools. We clarify which data can go where and what alternatives exist.
Change management
Technology alone changes nothing. Without team buy-in and leadership support, AI tools go unused. We address this from day one.
FAQ
Frequently asked questions about the AI workshop
Is an AI workshop right for your team?
In a free preliminary call, we clarify whether and how a workshop can help you.